The 4th edition of the highly anticipated annual ‘Bigi Watch and Win’ campaign will have its grand finale on Saturday, 16th December, 2023.  This will conclude an exciting two-month promotional campaign for movie lovers in Lagos and Abuja.

Organised in collaboration with Silverbird Cinemas, the ‘Bigi Watch and Win’ has become a beacon of excitement and anticipation for cinema lovers, offering a unique opportunity to not only enjoy their favourite movies but also qualify for a raffle draw to stand a chance to win a brand-new car.

This year’s edition kicked off on September 18th and ran through to November 18th, 2023. Since its inception in 2021, the campaign has successfully crowned three previous winners – Amarachi Chukwuma, Kehinde Adewole, and Dove Akindewo – who have all driven home in style with brand-new cars.

A distinctive feature of the 4th edition was the engaging online campaign conducted by the Bigi brand, a flagship product of Rite Foods Limited. Participants were encouraged to show off their creativity by reenacting memorable movie scenes from their favourite actors and actresses.

They were asked to submit a 60-second monologue video, include the scene of the movie, and tag at least five friends, urging them to follow the brand’s social media pages and join the challenge.

This phase of the campaign, which unfolded from October 17th to 21st, witnessed the emergence of eight winners. The first-place winner not only got a high-end laptop but also received a range of Bigi brand products, while the remaining seven contestants were awarded consolation prizes.

The climax of the ‘Bigi Watch and Win’ 4.0 is set to happen at the prestigious Silverbird Galleria in Victoria Island, Lagos. The finale promises to be a day filled with excitement as participants engage in a variety of entertaining games, with the pinnacle being the announcement of the fortunate individual who will drive home with a shiny, brand-new car.

For the winners selected through the raffle draw during the ‘Bigi Watch and Win’ campaign, anticipation is building as they await the invitation to the grand finale, an event that symbolises the culmination of their cinematic journey and the realisation of the dream to own a new car.

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