The Crippling Absence Of The Audit Bureau Of Circulations In Nigeria(ABC): A Setback For Media Professionals | By Philip Odiakose | Citizen NewsNG
Philip Odiakose, Chief Media Analyst, P+ Measurement Services The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau…
Re: Dapo Abiodun And Burden Of Inherited Infrastructure Deficit | Citizen NewsNG
Dapo Abiodun I was shocked to read one article written by one, Seye Abodunrin, praising Ogun state Governor, Prince DAPO Abiodun titled: DAPO Abiodun and…
Are PR Agencies Hiding The Full Picture? The Case For Independent Media Assessment | By Philip Odiakose | Citizen NewsNG
Philip Odiakose The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However, the growing complexity…
TB Joshua: A Phenomena In The Mystery Of Universe | By Dare Adejumo | Citizen NewsNG
TB Joshua There is something quite extraordinary and intriguing about TEMITOPE BALOGUN JOSHUA the Prophet! Most people spent around nine months in their mothers’ wombs…
The Media Monitoring Industry In Nigeria: Key Players, Specialties And The Need For An Association | By Philip Odiakose | Citizen NewsNG
Philip Odiakose The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). This industry, through its…
Why Measurement And Evaluation Necessary For Growth Of PR Industry: A Nigerian Perspective | By Philip Odiakose | Citizen NewsNG
Philip Odiakose, Chief Media Analyst, P+ Measurement Services As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria,…
Nationwide Strike: A Calculated Threat To Hajj Operations, Muslims Festival In Nigeria – Progressive Youths For Islamic Values | Citizen NewsNG
Photo Illustration Group questions ambiguities surrounding commencement of labour strike during Hajj Operations …and just a few days to Eidu-l-Kabir Calls for a holistic approach…
Beyond AVE: The Pitfalls Of Using Advertising Equivalency In PR Measurement | Citizen NewsNG
Beyond AVE Graphic Content In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade,…
Chess Brilliance In Focus: Tunde Onakoya’s Marathon Explored Through Media Intelligence Report | Citizen NewsNG
P+ Measurement Services, an Independent Media Intelligence Consultancy, conducted a comprehensive media performance audit of Tunde Onakoya’s historic Chess Marathon, held in the iconic New York Times…
The Imperative Of Independent Pre-Acquisition Audits For Out-of-Home (OOH) Campaigns | By Philip Odiakose | Citizen NewsNG
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a…