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  • Beyond AVE: The Pitfalls Of Using Advertising Equivalency In PR Measurement | Citizen NewsNG

Beyond AVE: The Pitfalls Of Using Advertising Equivalency In PR Measurement | Citizen NewsNG

Beyond AVE Graphic Content  In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade,…

Chess Brilliance In Focus: Tunde Onakoya’s Marathon Explored Through Media Intelligence Report | Citizen NewsNG

      P+ Measurement Services, an Independent Media Intelligence Consultancy, conducted a comprehensive media performance audit of Tunde Onakoya’s historic Chess Marathon, held in the iconic New York Times…

The Imperative Of Independent Pre-Acquisition Audits For Out-of-Home (OOH) Campaigns | By Philip Odiakose | Citizen NewsNG

    In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a…

Unmasking The Lies Amidst Smear Campaign Against Dr. Tinuade Sanda | Citizen NewsNG

        In a tenure marked by transformative leadership, Dr. Tinuade Sanda has steered the Eko Electricity Distribution Company (EKEDC) to unprecedented heights, capturing the attention of stakeholders…

Rt. Hon. Femi Gbajabiamila And The Campaign Of Calumny Against Him • By Oladapo Sofowora | Citizen NewsNG

  The political landscape can be a treacherous one, especially for those in positions of power like Rt. Hon Femi Hakeem Gbajabiamila, who has faced backlash and detraction since his…

The Role Of Evangelism And Education In Fostering A Healthy PR Measurement Culture | Citizen NewsNG

      By: Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the…

NASRE Review: Lagos’ Discount Food Initiative Propels National Call For Economic Resilience | Citizen NewsNG

    As Nigeria grapples with staggering inflation rates, reaching a distressing 31.7%, Nigerian Association of Social and Resourceful Editors, NASRE, stress that Lagos State emerges as a beacon of…

NAUB: Mr President, Who Are Those Planning To Kill The Only Federal University That Does Not Go On Strike? | By Femi Oyewale | Citizen NewsNG

Higher education in Nigeria, quite frankly, is facing immense challenges including but not limited to poor infrastructure, unrealistic academic calendars resulting in extra years against stipulated durations, lack of teaching…

Navigating The Complexities Of Media Monitoring: Strategies For Effective Brand Media Intelligence Gathering | Citizen NewsNG

      By Philip Odiakose   In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition…

Iginla, The Most Accurate Prophet Of The Year | Citizen NewsNG

The year 2023 started with palpable fears and anxieties as Nigerians were eager to know what the year had in stock for them especially since its general election period. These…

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