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Philip Odiakose, Chief Media Analyst, P+ Measurement Services The media landscape in Nigeria...
OPINION
Dapo Abiodun I was shocked to read one article written by one,...
Philip Odiakose The role of public relations has evolved into a crucial...
TB Joshua There is something quite extraordinary and intriguing about TEMITOPE BALOGUN...
Philip Odiakose The media monitoring industry in Nigeria plays a pivotal role in...
Philip Odiakose, Chief Media Analyst, P+ Measurement Services As a...
Photo Illustration Group questions ambiguities surrounding commencement of labour strike during Hajj...
Beyond AVE: The Pitfalls Of Using Advertising Equivalency In PR Measurement | Citizen NewsNG
4 min read
Beyond AVE Graphic Content In public relations (PR) measurement and evaluation, one metric has long been a...
P+ Measurement Services, an Independent Media Intelligence Consultancy, conducted a comprehensive media performance audit...
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world,...
