Beyond AVE: The Pitfalls Of Using Advertising Equivalency In PR Measurement | Citizen NewsNG

4 min read

• OPINION

Beyond AVE: The Pitfalls Of Using Advertising Equivalency In PR Measurement | Citizen NewsNG

Citizen NewsNG May 14, 2024

Beyond AVE Graphic Content  In public relations (PR) measurement and evaluation, one metric has long been a...

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Chess Brilliance In Focus: Tunde Onakoya’s Marathon Explored Through Media Intelligence Report | Citizen NewsNG

2 min read

• OPINION

Chess Brilliance In Focus: Tunde Onakoya’s Marathon Explored Through Media Intelligence Report | Citizen NewsNG

Citizen NewsNG April 30, 2024

      P+ Measurement Services, an Independent Media Intelligence Consultancy, conducted a comprehensive media performance audit...

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The Imperative Of Independent Pre-Acquisition Audits For Out-of-Home (OOH) Campaigns | By Philip Odiakose | Citizen NewsNG

3 min read

• OPINION

The Imperative Of Independent Pre-Acquisition Audits For Out-of-Home (OOH) Campaigns | By Philip Odiakose | Citizen NewsNG

Citizen NewsNG April 23, 2024

    In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world,...

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Unmasking The Lies Amidst Smear Campaign Against Dr. Tinuade Sanda | Citizen NewsNG

4 min read

• OPINION

Unmasking The Lies Amidst Smear Campaign Against Dr. Tinuade Sanda | Citizen NewsNG

Citizen NewsNG April 20, 2024

        In a tenure marked by transformative leadership, Dr. Tinuade Sanda has steered the...

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Rt. Hon. Femi Gbajabiamila And The Campaign Of Calumny Against Him • By Oladapo Sofowora | Citizen NewsNG

4 min read

• OPINION

Rt. Hon. Femi Gbajabiamila And The Campaign Of Calumny Against Him • By Oladapo Sofowora | Citizen NewsNG

Citizen NewsNG April 11, 2024

  The political landscape can be a treacherous one, especially for those in positions of power like...

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The Role Of Evangelism And Education In Fostering A Healthy PR Measurement Culture | Citizen NewsNG

5 min read

• OPINION

The Role Of Evangelism And Education In Fostering A Healthy PR Measurement Culture | Citizen NewsNG

Citizen NewsNG March 18, 2024

      By: Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over...

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NASRE Review: Lagos’ Discount Food Initiative Propels National Call For Economic Resilience | Citizen NewsNG

2 min read

• OPINION

NASRE Review: Lagos’ Discount Food Initiative Propels National Call For Economic Resilience | Citizen NewsNG

Citizen NewsNG March 18, 2024

    As Nigeria grapples with staggering inflation rates, reaching a distressing 31.7%, Nigerian Association of Social...

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NAUB: Mr President, Who Are Those Planning To Kill The Only Federal University That Does Not Go On Strike? | By Femi Oyewale | Citizen NewsNG

4 min read

• OPINION

NAUB: Mr President, Who Are Those Planning To Kill The Only Federal University That Does Not Go On Strike? | By Femi Oyewale | Citizen NewsNG

Citizen NewsNG March 3, 2024

Higher education in Nigeria, quite frankly, is facing immense challenges including but not limited to poor infrastructure,...

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Navigating The Complexities Of Media Monitoring: Strategies For Effective Brand Media Intelligence Gathering | Citizen NewsNG

3 min read

• OPINION

Navigating The Complexities Of Media Monitoring: Strategies For Effective Brand Media Intelligence Gathering | Citizen NewsNG

Citizen NewsNG February 20, 2024

      By Philip Odiakose   In today’s media landscape, the ability to monitor and analyze...

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Iginla, The Most Accurate Prophet Of The Year | Citizen NewsNG

4 min read

• OPINION

Iginla, The Most Accurate Prophet Of The Year | Citizen NewsNG

Citizen NewsNG December 30, 2023

The year 2023 started with palpable fears and anxieties as Nigerians were eager to know what the...

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