Prince Muyideen Alade Agboola Aromire, fondly remembered as “Mr Movie,” remains one of the most influential pioneers of the Yoruba film industry. He passed away in 2008 at the age of 45, yet his legacy continues to shape Nollywood and vernacular media in Nigeria.

Pioneer of Yoruba Home Video

At a time when film production in Nigeria was dominated by expensive celluloid formats championed by legends like Hubert Ogunde and Moses Olaiya (Baba Sala), Aromire saw a different future.
Believing that celluloid production was too costly and restrictive, he initiated the home video revolution in Yoruba cinema.
In the third quarter of 1988, he produced Ekun, widely regarded as the first Yoruba home video film. This bold step marked the beginning of what later evolved into Nigeria’s modern movie industry — now globally known as Nollywood.

Media Innovation – Yotomi Television

Aromire did not stop at filmmaking. He went further to establish Yotomi Telifisan, a vernacular cable television platform that brought Yoruba-language programming directly into homes.
The channel became widely watched and demonstrated his vision of making indigenous content accessible to ordinary Nigerians.

Housing Innovation – Yotomi Golden Estate

Beyond entertainment, Aromire ventured into real estate with the creation of Yotomi Golden Estate in Ofada, along the Mowe axis of Ogun State.
The estate was designed to provide affordable housing for Nigerians — an idea considered visionary at the time. His initiative reportedly inspired other corporate bodies to follow similar paths in housing development.

Artistic Foundation

Aromire sharpened his creative skills at the School of Arts in Apapa, where he distinguished himself academically and artistically.
In 1986, he demonstrated his media creativity by launching Ariya, a vernacular magazine that celebrated Yoruba arts and culture. Even as a student who joined mid-term, he was known for consistently topping his class — a reflection of his brilliance and dedication.

Family and Personal Life

Muyideen Alade Agboola Aromire was described as a devoted family man and philanthropist.
He is survived by his wife and children — Bolaji, Suleman, Jubril, Dolapo, Bisola, Damilola, and Mariam — as well as a grandchild. His impact extended beyond those who knew him personally to countless Nigerians who benefited from his creative and entrepreneurial initiatives.

Legacy

Prince Muyideen Alade Aromire stands as:

A pioneer of Yoruba home video filmmaking

A media innovator in vernacular broadcasting

A real estate visionary promoting affordable housing

A cultural advocate dedicated to indigenous storytelling

His courage to innovate when others followed tradition helped transform the Yoruba movie industry and contributed significantly to the rise of Nigeria’s film sector.
May he continue to rest in peace.
Sources: My Africa, Media archives on early Nigerian home video production, Public tributes and obituaries (2008)
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