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Rite Foods Celebrates With Muslim Faithful On Eid-el-Kabir, Showcases Rejuvenating, Award-Winning Brands | Citizen NewsNG

ByCitizen NewsNG

Jun 17, 2024

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Rite Foods Limited, the market leader in the food and beverage sector, felicitates Islamic believers on this year’s Eid-el-Kabir festival, also known as Eid-al-Adha, in commemoration of Prophet Ibrahim’s obedience to sacrifice his son Isma’il to Allah.

The proudly Nigerian and World-Class company urges Muslim Faithfuls to emulate the religious virtues of Prophet Ibrahim, uphold the teachings of Islam, and demonstrate the attributes of exemplariness as enshrined in the Holy Quran.

The company’s Head of Marketing, Ms. Boma Harrison, calls on Muslims to use the festive period to strengthen their relationship with Allah by showing love to one another, being tolerant, and cultivating worthy values which they are known for.

While calling on them to continually live as examples to others, she implores them to always have reinvigorating moments with Rite Foods’ array of unrivaled brands that are pacesetters in their segment. These comprise the 13 variants of the Bigi Carbonated Soft Drink, the Bigi Premium drinking water, the high-quality Sosa Fruit Drink with its five variants, the number one Fearless Energy Drink, as well as Rite Spicy Beef and Bigi Beef Sausage Rolls that are produced with the state-of-the-art infrastructure and modern technology.

Like the Bigi soft drink that is meant for every moment including the Eid-el-Kabir festival, the premium Table Water, produced with best practices in purification satisfies thirst like no other brand and is suitable for all occasions.

With the nourishing Sosa fruit drink, available in five flavors, the Orange, Apple, Orange Passion & Mango, Mixed Berries, and Cranberry, Muslim faithful would have a more reinvigorating and healthy time during the festival.

With award-winning brands, Rite Foods’ consumer-centricity has been demonstrated through credible platforms and sponsorships that have earned it numerous feats which include the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; “Best Value for Money – Carbonated Drink Brand 2023” for Bigi Cola; “Best Value for Money – Energy Drinks Brand 2023” for Fearless Energy Drink; and “Best Value for Money – Sausage Brand 2023” for Bigi Beef Sausage Roll.

Also, the premium Sosa Fruit Drink won the “Outstanding New Product of the Year – Juice” in 2023, among others.

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