Nigeria’s biggest telecommunications promoters of cultural heritage, Globacom, has reaffirmed its commitment to preserving, promoting and projecting the country’s cultural festivals, as it joins the people of Onitsha in celebrating this year’s edition of the Ofala Festival in Onitsha, Anambra State.

Globacom is the official sponsor of Ofala 2026, which it has faithfully committed to over the last 15 years. The enduring partnership underscores the company’s conviction that culture is endowment through which communities preserve identity, transmit values and renew their place in civilization.

The theme of this year’s festival is “Igba Mbo, Iga N’Iru – Strive and Advance From Resilience to Progress” encapsulates the essence of Ndi Onicha, whose past is characterised by tenacity, initiative, flexibility, and a will to progress. The festival commemorates the 25th Ofala of the reign of Igwe Nnaemeka Alfred Achebe, the Obi of Onitsha.

A statement from Globacom disclosed that the Company’s continued association with Ofala “reflects a philosophy that places culture alongside connectivity as instruments of national development.

“For Globacom, Ofala is far more than an annual cultural celebration. It is a living expression of identity, continuity and collective aspiration. Our sustained partnership with this magnificent institution reflects our belief that preserving heritage and advancing society are not competing imperatives; they are mutually reinforcing pillars of a progressive nation. This is the spirit of Globacom’s clarion call, ‘Never Settle for Less’, which is to honour what is worthy, while continually striving for something greater.

“Never Settle for Less is a philosophy of progress: to respect the foundations upon which we stand, while seeking to broaden possibilities, deepen impact and move the nation forward. We are proud to support a cultural institution that honours its roots while engaging the future.”

Ofala is now a platform for cultural affirmation, community involvement, and group advancement rather than a hallowed ceremony of royal regeneration. Thus, Globacom’s support for Ofala goes beyond traditional sponsorship. It stands for cultural stewardship and corporate citizenship, which are investments in a people’s legacy, significance, and continuation.

Highlights of the festival include the international Oreze Art Exhibition, the Youth Carnival, the culmination of Iru and Azu Ofala, the Obi’s holy time of seclusion and ceremonial emergence, and the Medical, Health, and Wellbeing Community Outreach.

The Company’s support also resonates with the festival’s philosophy of advancement. Just as Ofala draws strength from its ancestral foundations while looking towards tomorrow, Globacom has consistently championed the democratization of telecommunications, innovation and digital inclusion, connecting Nigerians to opportunities beyond circumstance.

The company’s backing also aligns with the festival’s progressive ideology. Globacom has continuously promoted the democratization of telecommunications, innovation, and digital inclusion, linking Nigerians to opportunities beyond circumstance, just as Ofala takes strength from its ancestral foundations while looking to the future.

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